Apr
19

Colors in Your Direct Mail Pieces

Alyn on April 19th, 2010

Color can have an impact on your direct mail response rate. Learn the meaning of several colors used in direct mail marketing communications direct mail pieces.

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Marketing Communication Tool Box, Marketing Communications No comments »
Jul
22

Marketing Communication Objectives

Alyn on July 22nd, 2009

Planning is everything when it comes to measuring your success. If you fail to plan, it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success.
What is marketing communications [...]

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Marketing Communication Strategy, Marketing Communications 2 Comments »