Color can have an impact on your direct mail response rate. Learn the meaning of several colors used in direct mail marketing communications direct mail pieces.
Have you ever received a direct mail piece and attached to it was a sample of the product the advertisement was offering? This is know as sample marketing. According to a recent
study found in “Deliver” magazine and conducted by the Opinion Research Corp, sample marketing has a lot of clout when it comes to [...]
Continue reading about Sending Samples Can Increase Your Marketing Response Success Rate
