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RECENT FROM Graphic Design

Effective Business Card D...

Effective Business Card Design

The first thing you do when you get a new job or start your business is run to the printer to have a set of...

RECENT FROM MarComm Strategy

8 Rules for Keeping your ...

8 Rules for Keeping your Marketing Communications Integrated

Before I begin explaining the 10 rules of keeping your marketing communications integrated, I think there...

RECENT FROM Broadcast Media

Marketing Communication O...

Marketing Communication Objectives

Planning is everything when it comes to measuring your marketing success. If you fail to plan, it’s...

How to Design a Simple Brochure From ...

Can this be done? I mean, can you actually print brochures from home? Well, if you have a home based business and you...

How to Design a Simple Brochure From Home
posted on: Apr 26, 2010 | author: Alyn

Colors in Your Direct Mail Pieces

Understanding color and it’s effects on consumers and response rates is not an exact science, but organizations...

Colors in Your Direct Mail Pieces
posted on: Apr 19, 2010 | author: Alyn

Writing and Designing an Effective Ne...

Newsletters are an integral part of your marketing communications plan. If used correctly, they become a powerful tool...

Writing and Designing an Effective Newsletter
posted on: Apr 12, 2010 | author: Alyn

Sending Samples Can Increase Your Mar...

Have you ever received a direct mail piece and attached to it was a sample of the product the advertisement was...

Sending Samples Can Increase Your Marketing Response Success Rate
posted on: Mar 25, 2010 | author: Alyn
Marketing Communication Objectives

Marketing Communication Objectives

posted on: Jul 22, 2009 | author: Alyn

Planning is everything when it comes to measuring your marketing success. If you fail to plan, it’s like a sailboat in the middle of the ocean...

Flip Books, A Way to Engage Your Customers

Flip Books, A Way to Engage Your Customers

posted on: Jul 17, 2009 | author: Alyn

I’m always looking for non-traditional marketing communications collateral. I believe that uniqueness in your collateral does attract potential...

10 Tips on Writing Effective Newsletters Articles

10 Tips on Writing Effective Newsletters Arti...

posted on: Jul 15, 2009 | author: Alyn

Listen to the podcast for this article:   Newsletters are perhaps the most effective way to communicate with your customers and...

Four Qualities of a Good Headline

Four Qualities of a Good Headline

posted on: Jul 14, 2009 | author: Alyn

It’s not a mystery that a good headline will undoubtedly draw your reader into your marketing piece. The real puzzle is, what type of headline...

Newsletter Marketing Category – New On Marketing Communications Blog

Newsletter Marketing Category – New On ...

posted on: Jul 13, 2009 | author: Alyn

I’m introducing a new category to my Marketing Communications Blog; Newsletters. In this new category, I will explain the benefits of using...

How To Get Free Stock Photography Images For ...

posted on: Jul 9, 2009 | author: Alyn

It sounds counter productive for me to offer ways of getting free images of your marketing collateral since I am a contributor of stock photo images...

How To Get Your Marketing Piece Read

How To Get Your Marketing Piece Read

posted on: Jul 8, 2009 | author: Alyn

Designing your marketing collateral is one thing, getting it read by the recipient is another. After all, if you can’t get your marketing piece...

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