Comments on: Marketing Communication Objectives

By: 8 Rules of Keeping your Marketing Communications Integrated

8 Rules of Keeping your Marketing Communications Integrated — Mon, 17 Oct 2011 22:12:42 +0000

[...] very clear in your communication objectives and your positioning statement. Make certain that these are written down and that you have complete [...]

By: Alyn

Alyn — Tue, 21 Dec 2010 17:16:05 +0000

Hannah, thanks for the comment. I’ve been a bit absent from this blog as my focus has been elsewhere in my career. However, I will be back on track after the holidays and New Year.

I’ve had a bit of response to this particular post on MarComm Objectives and I would like to revisit the topic and will answer yours and Gillian’s comments.

By: Hannah

Hannah — Tue, 21 Dec 2010 10:06:03 +0000

I agree with Gillian, it is extremely difficult to write a communications plan when your company dosen’t communicate their strategy or like the idea of marketing but do not wholly support it, arguably a cultural issue but impossible to change when you are expected to fit in to the organisation as is.

By: tommy Knowles

tommy Knowles — Thu, 04 Nov 2010 14:13:24 +0000

I thought it was really good. I can now explain my objectives in my communication plan thanks

By: rachel rowan

rachel rowan — Thu, 04 Nov 2010 14:11:41 +0000

this is good but not an indept analysis to the subject. The marcomms plan could be explained in more detail. Although in saying that well done for making it easy to understand

By: Gillian Booth

Gillian Booth — Tue, 10 Aug 2010 12:48:32 +0000

FINALLY! I have found you!

So many times I have wondered if there was something like this on the web, because there should be! AND THERE IS.

As a stand alone Marketeer, I cant tell you the number of times I have second guessed myself without having someone to run ideas past.

What you need to write is, how to do a MarComms plan when your company doesn’t communicated their strategy or objectives….

By: samlander

samlander — Sat, 10 Apr 2010 18:44:46 +0000

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now. Keep it up!
And according to this article, I totally agree with your opinion, but only this time!