I’m always looking for non-traditional marketing communications collateral. I believe that uniqueness in your collateral does attract potential customers. I came across a company who creates flip books as marketing collateral. These books where a great source of entertainment for me as a child. I would spend hours trying to figure out how the single [...]
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Areas often overlooked by small to mid-sized businesses in the marketing communications plan are apparel with their product or service printed on them. While some may argue that having such items as t-shirts printed may exceed their marketing budgets, sometimes the benefits of advertising on apparel may outweigh the costs; especially if you charge a [...]
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