As a marketer, you understand what it takes to make a good direct mail marketing piece. However, you are savvy enough to know that your marketing piece is not the only one in your customers mailstream. Knowing what you are competing against can help you design direct mail that can fight through the clutter in [...]

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It sounds counter productive for me to offer ways of getting free images of your marketing collateral since I am a contributor of stock photo images for profit at iStockphoto.com. However, being a marketing communications expert and realizing that not everyone has the budget for paid stock photography, I wanted to share a few sources [...]

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