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	<title>Marketing Communications &#187; Copy Writing</title>
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	<description>Tools To Help Build Your Business Image</description>
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		<title>9 Writing Concepts that Help Boost Your Marketing Communications</title>
		<link>http://www.marketingcommunicationsblog.com/9-writing-concepts-that-help-boost-your-marketing-communications</link>
		<comments>http://www.marketingcommunicationsblog.com/9-writing-concepts-that-help-boost-your-marketing-communications#comments</comments>
		<pubDate>Thu, 10 Nov 2011 00:36:57 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=686</guid>
		<description><![CDATA[Before you write that next piece of copy for your marketing collateral or advertising, read my list of 9 Writing Concepts that Help Boost Your Marketing Communications.]]></description>
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		<title>&#8220;Chunking&#8221; to Get Readers to Remember Information in Your Marketing Collateral</title>
		<link>http://www.marketingcommunicationsblog.com/chunking-to-get-readers-to-remember-inforamtion-in-your-marketing-collateral</link>
		<comments>http://www.marketingcommunicationsblog.com/chunking-to-get-readers-to-remember-inforamtion-in-your-marketing-collateral#comments</comments>
		<pubDate>Tue, 21 Dec 2010 22:49:16 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[MarComm Strategy]]></category>
		<category><![CDATA[chunking]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[marketing collateral]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=323</guid>
		<description><![CDATA[I’m going to try and simplify this article since it’s written with the non-designer in mind. At least for the most part, many of you reading this are in a marketing position, but perhaps are required to design your own marketing material. The purpose of this article is to explain a concept in psychology that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Writing and Designing an Effective Newsletter</title>
		<link>http://www.marketingcommunicationsblog.com/writing-and-designing-an-effective-newsletter</link>
		<comments>http://www.marketingcommunicationsblog.com/writing-and-designing-an-effective-newsletter#comments</comments>
		<pubDate>Tue, 13 Apr 2010 00:01:53 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[stock photography]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=236</guid>
		<description><![CDATA[Newsletters can be a great way to promote your business, product, and/or service. Creating a successful newsletter is as easy as following the tips outlined in this blog on Writing and Designing an Effective Newsletter.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Communication Objectives</title>
		<link>http://www.marketingcommunicationsblog.com/marketing-communication-objectives</link>
		<comments>http://www.marketingcommunicationsblog.com/marketing-communication-objectives#comments</comments>
		<pubDate>Wed, 22 Jul 2009 17:25:03 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Broadcast Media]]></category>
		<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[MarComm Strategy]]></category>
		<category><![CDATA[Print Media]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[marketing communications objective]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=217</guid>
		<description><![CDATA[Planning is everything when it comes to measuring your marketing success. If you fail to plan, it&#8217;s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communications objective is paramount to your marketing success. What is [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>10 Tips on Writing Effective Newsletters Articles</title>
		<link>http://www.marketingcommunicationsblog.com/10-tips-on-writing-effective-newsletters-articles</link>
		<comments>http://www.marketingcommunicationsblog.com/10-tips-on-writing-effective-newsletters-articles#comments</comments>
		<pubDate>Thu, 16 Jul 2009 05:44:28 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Print Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[stock photography]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=188</guid>
		<description><![CDATA[Listen to the podcast for this article: Newsletters are perhaps the most effective way to communicate with your customers and prospective customers. It allows you as a business to position yourself as an expert in your industry as well as promote your products and services. Newsletters, if done correctly, can be a very powerful tool [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Four Qualities of a Good Headline</title>
		<link>http://www.marketingcommunicationsblog.com/four-qualities-of-a-good-headline</link>
		<comments>http://www.marketingcommunicationsblog.com/four-qualities-of-a-good-headline#comments</comments>
		<pubDate>Tue, 14 Jul 2009 18:32:43 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing piece]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=121</guid>
		<description><![CDATA[It&#8217;s not a mystery that a good headline will undoubtedly draw your reader into your marketing piece. The real puzzle is, what type of headline will actually do the job. As a marketer, you&#8217;re taught to test your marketing message until you discover what works and generates sales or leads. However, testing your message can [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Get Your Marketing Piece Read</title>
		<link>http://www.marketingcommunicationsblog.com/how-to-get-your-marketing-piece-read</link>
		<comments>http://www.marketingcommunicationsblog.com/how-to-get-your-marketing-piece-read#comments</comments>
		<pubDate>Thu, 09 Jul 2009 06:37:42 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[MarComm Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=96</guid>
		<description><![CDATA[Designing your marketing collateral is one thing, getting it read by the recipient is another. After all, if you can't get your marketing piece read, you have a slim chance of generating a sale or lead. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eliminate &#8220;Us&#8221; from your Ad Copy and Increase your Recognition</title>
		<link>http://www.marketingcommunicationsblog.com/eliminate-us-from-your-ad-copy-and-increase-your-recognition</link>
		<comments>http://www.marketingcommunicationsblog.com/eliminate-us-from-your-ad-copy-and-increase-your-recognition#comments</comments>
		<pubDate>Wed, 01 Jul 2009 21:54:51 +0000</pubDate>
		<dc:creator>Alyn</dc:creator>
				<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[MarComm Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.marketingcommunicationsblog.com/?p=106</guid>
		<description><![CDATA[One of my biggest pet peeves when it comes to marketing communications is when businesses fail to mention who they are in their advertisement and direct mail copy. It&#8217;s far too often that I see business use the pronoun, &#8220;Us&#8221;. For example, visit &#8220;us&#8221; on the web. Or to order, call &#8220;Us&#8221; at 555-1212. Who [...]]]></description>
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