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RECENT FROM Graphic Design

Effective Business Card D...

Effective Business Card Design

The first thing you do when you get a new job or start your business is run to the printer to have a set of...

RECENT FROM MarComm Strategy

8 Rules for Keeping your ...

8 Rules for Keeping your Marketing Communications Integrated

Before I begin explaining the 10 rules of keeping your marketing communications integrated, I think there...

RECENT FROM Broadcast Media

Marketing Communication O...

Marketing Communication Objectives

Planning is everything when it comes to measuring your marketing success. If you fail to plan, it’s...

9 Writing Concepts that Help Boost Yo...

You have probably come across print advertisements, brochures, or even websites that provide lots of written content,...

9 Writing Concepts that Help Boost Your Marketing Communications
posted on: Nov 9, 2011 | author: Alyn

8 Rules for Keeping your Marketing Co...

Before I begin explaining the 10 rules of keeping your marketing communications integrated, I think there needs to be...

8 Rules for Keeping your Marketing Communications Integrated
posted on: Oct 17, 2011 | author: Alyn

Effective Business Card Design

The first thing you do when you get a new job or start your business is run to the printer to have a set of business...

Effective Business Card Design
posted on: Sep 9, 2011 | author: Alyn

Take Your Marketing Communications Le...

If you have ever been to a yard sale or a rummage sale, then you know that they can be filled with bargains. I mean...

Take Your Marketing Communications Lessons From A Yard Sale
posted on: Aug 23, 2011 | author: Alyn
Getting your Direct Mail Noticed by your Customers

Getting your Direct Mail Noticed by your Cust...

posted on: Aug 19, 2011 | author: Alyn

As a marketer, you understand what it takes to make a good direct mail marketing piece. However, you are savvy enough to know that your marketing...

3 Tips to Setting up your Marketing Collateral Design Templates

3 Tips to Setting up your Marketing Collatera...

posted on: Aug 19, 2011 | author: Alyn

Whether you are a novice or seasoned expert in design, there’s one thing for certain, if you don’t set-up your design template properly...

8 Killer Tips That Will Dramatically Improve Your Marketing Brochure (And its Design Process):

8 Killer Tips That Will Dramatically Improve ...

posted on: Aug 17, 2011 | author: Alyn

The printed brochure is still a very important key piece of marketing collateral in your marketing mix. Even if you have a large online presence,...

6 Unconventional Marketing Communication Strategies To Help Your Business Succeed

6 Unconventional Marketing Communication Stra...

posted on: Aug 16, 2011 | author: Alyn

Most small to mid-sized companies look at marketing communications as their printed marketing collateral as well as their radio and local television...

Redesign of Marketing Communications Blog

Redesign of Marketing Communications Blog

posted on: Aug 13, 2011 | author: Alyn

It has been awhile since I posted articles here at the Marketing Communications Blog, but I’ve been busy with finishing my book on location...

Conversion Chart for Designers and Marketers

Conversion Chart for Designers and Marketers

posted on: Dec 27, 2010 | author: Alyn

I have been using this chart for about 12 years now. It is probably one of the most valuable pieces of paper in my designer/marketer tool box. It...

“Chunking” to Get Readers to Remember Information in Your Marketing Collateral

“Chunking” to Get Readers to Reme...

posted on: Dec 21, 2010 | author: Alyn

I’m going to try and simplify this article since it’s written with the non-designer in mind. At least for the most part, many of you reading this...

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