Can this be done? I mean, can you actually print brochures from home? Well, if you have a home based business and you do not have the resources to hire a layout artist or a creative artist, then you just have to work on it yourself.
The only thing you need to get you started is to let your creative juices flow. Tap into your talents and you might even be surprised to find out that you actually have skills to become a professional layout artist. How would you like that?
Anyway, this article is a simple step-by-step guide in printing brochures for your home business right at the comforts of your home. There are a lot of ways to this but the main point here is that you just have to be creative and innovative.
Before you begin your project, be sure that you have the following: a printer that can print on card stock, scissors or paper cutter, Word Processing Software, pens or pencils. With these simple supplies, you are now ready to print brochures from home.
Follow these simple steps to create your very own brochure:
Step 1: From your Word Processing software, create a new document. Some software has ready templates for your brochure printing project. Choose from among the many samples then start filling in the blanks.
These templates are helpful especially if you are a newbie or inexperienced. These templates are easy to use and you will just have to add images or text to a pre-designed brochure template. Add clip-arts, photos and text to the blanks screen. Experiment with colors and shapes. Let your imagination run wild.
Step 2: Now that you have created the document, you can now go ahead with the designing of the brochures. When you design, always remember the purpose why you need this particular marketing tool. Try to visualize your recipient and then design something for them. A lot of people often make the mistake of designing something for themselves and not for the intended recipient.
Step 3: Brochure printing. When you are ready to print, check the settings on your printer so that it can print on the usually thicker than usual bond paper.
Voila! With these three easy steps, you have created for yourself an inexpensive, original, professional marketing tool for your home business. More than the satisfaction that you created something yourself, you should also find joy from the fact that you were able to this without a dent on your resources.
Author: Kaye Marks. Article Source: http://EzineArticles.com/?expert=Kaye_Marks
Tags: artist, brochures, graphic design, marketing, printing
Understanding color and it’s effects on consumers and response rates is not an exact science, but organizations have made a business of forecasting color trends for designers and marketers. As a matter of fact, there’s an entire non-profit organization dedicated to the task of color forecasting for designers and marketers who rely on color for their marketing communication pieces. However, you don’t need an advanced degree or years of training in color forecasting in order to create compelling marketing pieces with color. Below are some colors and uses to help improve your response rate on your next direct mail campaign.
- Blue-based reds (such as raspberry reds) Can be associated with a more expensive product. If you’re looking to downplay a high priced item or service, stick with yellow-based reds, such as the color of tomatoes.
- Orange is used to convey affordability.
- Yellow is the first color the eye sees and when combined with dark colors to, create high contrast (such as black type on yellow), it becomes more powerful and easy to read.
- Green is used to communicate the idea of “hope” and “possibility”.
- Blue is an ideal color for financial institutions and medical or hospital facilities as it conveys a message of confidence and safety.
- Purple has gained a lot of popularity and is quite popular these days, however not so much in direct mail campaigns. This regal color is typically used to sell confectionery, perfumes, or high fashion.
- Black has always been a color that conveys both mystery, power, and promise. You can further increase the perception of power to the color black by adding sheen or matte to it.
- White is a color that conveys sophistication and formality, especially when white is placed tone on tone. In addition, it can communicate a high-end price point as well.
While color is not an exact science when it comes to response rate or the success of your business, it can help get your direct mail pieces noticed as well as help increase the likely likelihood of success for your campaign. The above mentioned colors should be used as a guide when designing your marketing pieces. If you would like additional information on the meaning of colors, try this site.
Tags: color, communicate, direct mail, forecasting, mail campaign, Marketing Communications, marketing pieces
